Jim Robinson

He’s the kind of Director who can make a burger look like a blockbuster and a drizzle of olive oil feel like a plot twist.

About Jim

A freelance force of nature, he’s seasoned in crafting food content that’s equal parts mouthwatering and cinematic—think sizzle, crunch, and a dash of mischief. His creative journey began at The Quarry, where he honed his storytelling chops as an Editor, cutting everything from big-brand commercials to scroll-stopping social campaigns.

Now behind the camera, he brings that same razor-sharp instinct to directing—especially when food's on the table. He’s been working globally with Jamie Oliver, translating bold flavours and vibrant recipes into deliciously dynamic content. Whether it’s a slow-motion sprinkle of sea salt or a full-on feast in motion, he knows how to shoot food that makes you hungry and hits the brief. Commercials, food, social, or something gloriously unexpected? He’s your guy.

KFC
Knorr
M&S

XX, XX at Activia

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Jim

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An image of the location kitchen being used